Interpret your results
Understanding sources
Find the pages and domains that shape answers, then choose the right response.
Source types
Common source types include review platforms, listicles, directories, publications, documentation, marketplaces, community discussions, competitor pages, and your own website.
Prioritize repeated evidence gaps
A source deserves attention when it appears across important prompts, supports a competitor claim, and is realistically influenceable. Some sources call for outreach; others require a stronger first-party page, accurate profile, reviews, or technical access.
Use Link Building responsibly
Research the publication, understand why its page is useful, and offer a specific correction, data point, expert contribution, or product fit. Do not automate generic requests or treat a citation as permission to spam the author.