Act on insights
Fixes and verification
Turn visibility gaps into scoped work and verify whether the evidence changes.
Choose the smallest useful fix
Start with the clearest gap supported by multiple answers: missing product facts, weak comparison content, unclear entity signals, inaccessible crawling, thin third-party proof, or an inaccurate description.
Publish with evidence
Use explicit product facts, clear headings, comparison criteria, limitations, dates, authorship, and source links. Structured data can reinforce facts already visible on the page; it should not invent claims hidden from users.
Verify after the change
Record what changed and when, allow the relevant pages and sources time to be discovered, then rerun the same prompt set. Compare underlying answers and citations before declaring improvement.