Act on insights
Reports and alerts
Share concise updates with stakeholders and keep attention on meaningful changes.
Build a useful report
A useful report includes the measurement scope, key movement, important answer examples, source changes, completed work, and next actions. Keep methodology and limitations visible.
Schedule the right cadence
Weekly alerts work for teams actively publishing and monitoring competitors. Monthly summaries suit leadership updates and slower programs. Increase cadence only when the team can investigate and act on the extra data.
Share safely
Shared reports can contain brand, prompt, and competitor data. Confirm the audience before creating a share link and remove access when a project or client relationship ends.