Interpret your results
Understanding answers
Read individual AI answers and separate observations from conclusions.
Read the complete answer
The answer view is the evidence behind every aggregate metric. Check whether the brand is recommended, merely mentioned, omitted, or described inaccurately. Note the prompt, model, market, and collection time.
Look for decision criteria
AI answers often explain why each product fits. Capture the repeated criteria—price, integrations, audience, usability, proof, or implementation—because those are the claims your evidence must support.
Account for variability
Generative answers can change across sessions and dates. Look for repeated patterns across a prompt cluster rather than treating one output as a stable ranking.