Best AI Visibility Software in 2026: LLM Visibility Tools Compared
AI visibility platforms and AI visibility software comparison for AI recommendation tracking software. Compare AI search visibility tools, AI search monitoring tools, and AI visibility tools by monitored engines, prompts, cadence, citations, action workflow, reporting, price, and best-fit team—with watchLLMs first. This guide covers AI visibility platforms, AI visibility software comparison, AI recommendation tracking software, AI search visibility tools, AI search monitoring tools, and AI visibility tools by workflow—not by feature-count theater.
The short answer
watchLLMs is the best starting point when visibility must lead to a fix.
The strongest AI visibility software depends on where your team needs the loop to end. watchLLMs is the focused choice for finding buyer questions where competitors win, understanding the cited source gap, shipping a content or outreach move, and checking the answer again. Otterly.AI, Peec AI, Rankscale, and Semrush One are stronger when the brief is reporting, prompt volume, daily monitoring, or SEO-suite consolidation. Profound, Scrunch, AthenaHQ, and Goodie fit broader AEO operating models. WatchLLMs is first for action fit—not an independent certification of every category winner.
9
tools compared
8
table fields
08/06
facts checked
How this list was made
A dated selection method, not a popularity contest.
This is a dated editorial comparison checked on August 6, 2026 against public first-party product and pricing pages. “Best” means best fit for a clearly described operating job—not the largest logo list or the highest score. WatchLLMs is ranked first because its public workflow connects buyer-prompt monitoring to citation gaps, a practical fix, and a verification run; it is also the publisher of this guide, so read the disclosure and source links before deciding.
Visual: original editorial image generated for this guide. Product claims are linked to first-party sources below.
Monitored engines: count the answer engines a public plan actually names, and label add-ons or plan-dependent coverage instead of treating every logo as included.
Prompt and usage capacity: compare prompts, responses, credits, brands, projects, and other units that determine how much a team can monitor.
Cadence and freshness: separate weekly, daily, flexible, and plan-dependent collection schedules.
Citations and source intelligence: check whether the product exposes cited URLs, source gaps, competitor sources, or page-level blockers.
Action workflow: distinguish a reporting dashboard from recommendations, a specific fix, an execution surface, or a verification loop.
Reporting, price, and fit: compare exports, dashboards, integrations, public prices, custom terms, and the team required to use the output.
Pricing rule
A custom or demo-led price is reported as custom. We do not turn “contact sales” into a made-up monthly number.
Dated comparison table
AI visibility software comparison: one dated view
Use the linked product and pricing pages to validate the plan that matches your workload.
This comparison-table snapshot is for buyers evaluating AI search visibility tools, AI search monitoring tools, and AI visibility tools. It separates what each platform monitors from how it exposes citations, turns a gap into action, reports progress, and charges for the workload. Product and pricing links open the first-party pages checked on August 6, 2026.
| Software | Monitored engines | Prompts | Cadence | Citations | Action workflow | Reporting | Public price | Best-fit team |
|---|---|---|---|---|---|---|---|---|
| watchLLMs | ChatGPT · Claude · Gemini | 30 Starter · 50 Growth; 1 brand | Weekly | Citation gaps and cited-source context | Fix → outreach → verify the same answer | PDF/share links, scheduled reports, geo heatmaps | $59 Starter · $99 Growth | Lean growth, content, and SEO teams |
| Otterly.AI | ChatGPT · Google AI Overviews · Perplexity · Copilot; Claude, AI Mode, Gemini add-ons | 15 Lite · 100 Standard · 400 Premium | Daily | Link citation analysis and cited URLs | Recommendations and GEO audits; execution remains team-owned | Reports, exports, Looker Studio; API/MCP on listed plans | $29 · $189 · $489 monthly | Solo marketers, SMEs, and agencies |
| Peec AI | Choose 3 models per plan; Enterprise lists up to 11 | 50 Starter · 150 Pro · 350 Advanced | Daily; Enterprise daily or weekly | Sources, position, sentiment, citation insight | Recommendations and source insight; team-owned execution | Visibility analytics, projects, Looker Studio on Advanced | $80 · $205 · $420 annual | SEO and content reporting teams |
| Profound | ChatGPT Starter · 3 engines Growth · up to 9 Enterprise | 50 Starter · 100 Growth · tailored Enterprise | Daily | Answer citations plus crawler/referral context | Prompt demand, content agents, shopping, and AEO workflows | Broader AEO operating system and module reporting | $99 Starter · $399 Growth annual · Enterprise custom | Mature AEO teams with broader operating needs |
| Scrunch | Core: ChatGPT · Perplexity · Google AIO · Copilot; Enterprise expands | 125 unique Core · custom Enterprise | Plan-dependent; confirm collection schedule | Citations/sources, Site Maps, page audits | Insights, recommendations, page optimization; AXP Enterprise/custom | Reporting dashboard, insights, agent/bot traffic | $250 Core · Enterprise custom | Web, SEO, and content teams with agent-experience owners |
| AthenaHQ | Starter visibility across 9 models; additional models on request | 300 Essential credits · 3,600 Starter credits | Credit and plan-dependent | Citation source analysis and competitor insights | On-page/off-page actions and content optimization agent | Cross-platform visibility, exports, source and integrity insights | Free Essential · $295 Starter | Marketing teams needing recommendations and brand integrity |
| Rankscale | ChatGPT · Perplexity · Google AI · Gemini · Claude · Grok · Copilot and more | Unlimited search terms; credit-based answers | Hourly, daily, weekly, or monthly | Citation analysis and authoritative-source discovery | Page audits and recommendations; team-owned execution | Dashboards, Looker Studio; REST API on Growth | $99 Pro · $385 Growth · $780 Enterprise | Agencies and brands needing flexible multi-engine reporting |
| Goodie | Explorer: ChatGPT · AI Overviews · Perplexity; higher tiers expand | 100 prompts · 3,000 responses/mo Explorer | Daily on public plan comparison | AI visibility and source/reporting insights | 10 optimization actions/mo; research → monitor → act → measure | Closed-loop reports, actions, and AI-surface measurement | $399 Explorer · Pro/Enterprise demo-led | Operational AEO teams that need a closed loop |
| Semrush One | Google AI · ChatGPT · Perplexity · Gemini and more | 50 prompts tracked daily on Starter | Daily | Mentions, sentiment, and AI-ready site audits | AI-ready site audits inside a broader SEO workflow | AI visibility beside keywords, backlinks, content, and technical SEO | $165.17 annual Starter · $199 monthly | SEO teams consolidating the marketing stack |
Table snapshot checked on . “Plan-dependent,” “custom,” and “verify” labels are intentional where a vendor does not publish one universal limit.
Market map
AI visibility platforms split into three operating models.
The best tool is the one that matches the work your team will repeat next month.
Monitor
Track buyer prompts, competitor mentions, citations, and answer movement with a focused or daily monitoring workflow.
watchLLMs · Otterly.AI
Measure
Build reporting around visibility, sources, sentiment, models, regions, prompts, credits, and client or executive dashboards.
Peec AI · Rankscale · Semrush One
Operate
Connect monitoring to content, technical, page, agent, commerce, attribution, brand-integrity, or AEO operating workflows.
Profound · Scrunch · AthenaHQ · Goodie
Infographic · public starting prices
The price floor is wide—and the units are different.
Illustrative public entry points, not a value score. Higher is not automatically better.
Public starting prices checked August 6, 2026 are not directly comparable: WatchLLMs and Otterly.AI use prompts and credits, Peec AI uses prompts and models, Profound uses engines, prompts, responses, and Agent credits, Scrunch uses prompts and audits, Rankscale uses credits, and Goodie uses prompts, responses, and actions. The chart excludes Peec AI because its public price is useful only when paired with its plan and model limits; it also excludes custom enterprise terms.
The shortlist
The best AI visibility software, ranked by fit.
WatchLLMs is listed first because its public product is built around an action loop: identify a buyer prompt, understand the source gap, make a specific change, and verify the next answer. The remaining tools are ordered by the distinct job they handle well—not by a generic feature score. Read each card with the table and source links.
watchLLMs
Lean teams that need to find competitor wins, understand the cited source gap, ship a fix, and verify the next answer.
$59/mo Starter · $99/mo Growth
The current public pricing page lists regular Starter at $59/mo with 1 brand, 30 monitored prompts, 150 credits, and weekly scans. Growth is $99/mo with 1 brand, 50 prompts, and 500 credits. Founding-member prices are promotional and are not used as the standard comparison price.
First-party pricingCoverage / shape
ChatGPT · Claude · Gemini
Why it earns a place
- The buyer-prompt → citation gap → fix → verify path is explicit.
- Weekly scans, prompt limits, credits, and public regular pricing are easy to model for a focused program.
- The workflow is designed to turn evidence into a publishing, comparison, or outreach move.
Know the trade-offs
- Weekly cadence is not the right fit when daily or hourly freshness is mandatory.
- It is intentionally narrower than a broad crawler, commerce, site-agent, or SEO-suite platform.
Otterly.AI
Solo marketers, SMEs, and agencies that want daily tracking, reports, citations, GEO audits, and more prompt capacity as they grow.
$29/mo Lite · $189/mo Standard · $489/mo Premium
The current public monthly table lists 15, 100, and 400 search prompts. The base plans track ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot; Claude, Google AI Mode, and Gemini are listed as add-ons.
First-party pricingCoverage / shape
ChatGPT · Google AI Overviews · Perplexity · Microsoft Copilot; add-ons expand coverage
Why it earns a place
- Daily monitoring, prompt research, citation analysis, GEO audits, reports, and exports are clearly listed.
- Standard and Premium list API, MCP, and agent-analytics access.
- Unlimited team members and workspaces make it practical for multi-client reporting.
Know the trade-offs
- The cheapest plan is only 15 prompts, and broader engine coverage can change the total cost.
- Recommendations still need an owner who can turn evidence into a page, source, or PR move.
Peec AI
SEO and content teams that want visibility, position, sentiment, sources, prompts, models, and reporting in a polished analytics workflow.
$80/mo Starter · $205/mo Pro · $420/mo Advanced
The current first-party page lists annual Starter, Pro, and Advanced plans with 50, 150, and 350 prompts, three selected models, and daily tracking. Enterprise is custom and adds broader model and prompt options.
First-party pricingCoverage / shape
Three selected models on paid brand plans; Enterprise lists up to 11 models
Why it earns a place
- Visibility, position, sentiment, source discovery, prompt changes, and model comparisons are natural reporting primitives.
- Unlimited users, daily tracking, projects, and multi-country support fit a mature marketing reporting process.
- The public plan page makes prompt and project capacity easy to compare.
Know the trade-offs
- The workflow is reporting-led: the team still owns the content, source, or outreach move after the gap is found.
- Model, project, and agency requirements can change the final plan economics.
Profound
Organizations that need monitoring alongside prompt demand, AI crawler analytics, content agents, shopping, and enterprise workflows.
$99/mo Starter · $399/mo Growth · Enterprise custom
The current public page lists annual-billing Starter and Growth, with 50 prompts/ChatGPT on Starter and 100 prompts/three answer engines on Growth. Enterprise is custom with tailored prompt and engine scope.
First-party pricingCoverage / shape
ChatGPT Starter · 3 answer engines Growth · up to 9 Enterprise
Why it earns a place
- The platform reaches beyond prompt reporting into demand research, crawler behavior, content agents, and commerce.
- Daily tracking, answer sources, and larger program scope suit mature AEO teams.
- Enterprise scope is explicitly custom rather than implied by a generic tier.
Know the trade-offs
- It is a broader and more involved purchase than a focused source-gap and verification tool.
- Teams should price the modules and usage units they actually need.
Scrunch
Web, SEO, and content teams that need AI visibility alongside page audits, citations, site maps, and agent or bot traffic.
$250/mo Core · Enterprise custom
The current public pricing page lists Core at $250/mo with 125 unique prompts, five site audits/month, one brand workspace, five user licenses, and four named LLMs. Enterprise is custom and lists AXP, expanded models, API, and SSO.
First-party pricingCoverage / shape
Core: ChatGPT · Perplexity · Google AIO · Copilot; Enterprise expands to 9 LLMs
Why it earns a place
- Citations, Site Maps, page audits, insights, and AI agent/bot traffic extend beyond mention tracking.
- The Core/Enterprise split makes the limit between public self-serve scope and custom scope visible.
- AXP is documented on the Enterprise/custom side of the current page.
Know the trade-offs
- Core is a higher-cost entry point than focused monitors.
- Confirm collection cadence and the exact Enterprise package before budgeting for AXP or expanded coverage.
AthenaHQ
Marketing teams that want cross-platform monitoring, competitor insight, source analysis, recommendations, and brand-integrity workflows together.
Free Essential · $295/mo Starter
The current public page lists Essential with 300 credits and Starter with 3,600 credits. Starter lists visibility across nine models; API access and extra credits are paid add-ons.
First-party pricingCoverage / shape
Starter visibility across 9 models, including ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Copilot, and Grok
Why it earns a place
- Citation source analysis, competitor insights, and on-page/off-page recommendations are central to the offer.
- Content optimization and brand-integrity workflows connect monitoring to action guidance.
- A free Essential path can help establish a baseline before a paid evaluation.
Know the trade-offs
- Starter pricing is materially above lightweight monitors, and credits are the unit to model.
- API and extra-credit needs sit outside the Starter headline price.
Rankscale
Agencies and brands that want broad engine coverage, flexible cadence, citations, dashboards, and a credit calculator.
$99/mo Pro · $385/mo Growth · $780/mo Enterprise
The current public pricing page lists 1,200, 5,500, and 12,000 monthly credits for Pro, Growth, and Enterprise. Search terms are unlimited; answers depend on engine mix and credit use.
First-party pricingCoverage / shape
ChatGPT · Perplexity · Google AI · Gemini · Claude · DeepSeek · Mistral · Grok · Copilot
Why it earns a place
- Hourly-to-monthly scheduling, unlimited search terms, citation analysis, page audits, and broad engines are explicit.
- Growth adds white-label options and REST API access for agency reporting.
- Credit rollover and a public calculator help teams model changing cadence.
Know the trade-offs
- Credits make plans flexible, but buyers need to model engine mix and cadence before comparing prices.
- It is strongest as a measurement and reporting layer; execution remains the team's job.
Goodie
Teams that want monitoring, optimization actions, agent analytics, and proof of impact in the same operating system.
$399/mo Explorer · Pro and Enterprise demo-led
Explorer publicly lists 100 prompts, 3,000 AI responses/month, 10 optimization actions/month, three core models, MCP access, and three seats. Pro and Enterprise are demo-led.
First-party pricingCoverage / shape
Explorer: ChatGPT · AI Overviews · Perplexity; higher tiers expand models and commerce
Why it earns a place
- The research → monitor → act → measure loop is explicit rather than implied by a dashboard.
- Optimization actions, response volume, prompt discovery, and closed-loop reporting fit operational teams.
- Commerce and multi-brand capabilities become relevant at higher tiers.
Know the trade-offs
- Explorer is close to Profound Growth pricing, so the differentiator is workflow fit rather than low cost.
- Full engine coverage and multi-brand scale require Pro or Enterprise scoping.
Semrush One
SEO teams that want AI visibility, keywords, technical audits, content, and competitor research under one subscription.
$165.17/mo annual Starter · $199 monthly
The current public pricing page lists Starter at $165.17/mo billed annually or $199 month-to-month, with 50 AI prompts tracked daily. Prompt, report, domain, and toolkit limits apply.
First-party pricingCoverage / shape
Google AI · ChatGPT · Perplexity · Gemini and more
Why it earns a place
- AI visibility sits beside keyword, backlink, content, technical SEO, and competitor workflows.
- Daily prompt tracking, mentions, sentiment, competitive research, and AI-ready site audits fit an existing SEO operation.
- A free trial or existing subscription can lower the cost of an initial baseline.
Know the trade-offs
- You are buying a broad SEO suite, not a focused citation-gap or verification workflow.
- Compare the bundle with an existing Semrush subscription and confirm the AI Visibility Toolkit limits.
The honest exception
WatchLLMs disclosure
WatchLLMs is the publisher of this comparison and is included in the list. It appears first because its documented product workflow is unusually direct for one common buying job: find a buyer prompt where a competitor wins, inspect the citation gap, make a fix, and verify the answer. That ordering is an editorial fit judgment, not an independent market certification, and every buyer should check the linked first-party pages against a representative prompt set.
- The guide uses public product and pricing pages checked on August 6, 2026; product limits, model coverage, and prices can change.
- WatchLLMs is not presented as the best choice for every team: daily reporting, broad model coverage, site or agent experience, enterprise scope, closed-loop attribution, and SEO-suite consolidation may point elsewhere.
- No vendor is scored by a generic feature count. The table separates engines, prompts, cadence, citations, action workflow, reporting, price, and best-fit team.
- Custom, add-on, or plan-dependent claims are labeled so a buyer knows which questions to confirm during evaluation.
Evaluation checklist
How to choose AI visibility platforms fairly.
Bring real prompts
Use ten questions your buyers ask before they know your brand—not a vendor-generated demo set.
Inspect the answer
Ask to see the original response, competitor mentions, sources, sentiment, and what changed between runs.
Model your units
Count prompts × engines × cadence, then add regions, brands, seats, API, add-ons, and history.
Name the owner
A dashboard is not a strategy. Decide who owns content, technical, PR, commerce, and verification work.
Run a proof loop
Make one fix and re-check the same prompt set. If your team cannot close that loop, buy less platform.
Re-check current pricing
This market moves quickly. Use the first-party links in this guide before signing a contract.
FAQ
Frequently asked questions about AI visibility software.
What is the best AI visibility software in 2026?+
For a team that needs a clear path from a lost buyer answer to a source gap, a specific content or outreach move, and a verification run, watchLLMs is the strongest starting point in this comparison. Otterly.AI, Peec AI, Rankscale, and Semrush One are better fits for reporting, daily monitoring, prompt volume, flexible cadence, or SEO-suite consolidation. Profound, Scrunch, AthenaHQ, and Goodie fit broader AEO operating models.
How are AI search visibility tools different from AI search monitoring tools and AI visibility tools?+
The terms overlap, but the buying emphasis can differ. AI search visibility tools usually focus on how brands appear in answer engines; AI search monitoring tools emphasize recurring prompt checks, competitors, citations, and trends; AI visibility tools may also include recommendations, page audits, agent analytics, or execution. Compare the actual engines, prompts, cadence, citations, action workflow, reporting, and price—not the label.
What should an AI visibility software comparison measure?+
Use the same fields for every vendor: monitored engines, prompt or credit capacity, cadence, citation and source intelligence, action workflow, reporting, public price, and best-fit team. Then ask what is included versus an add-on or custom package. A larger engine list is not automatically better if the cadence, prompts, or action ownership do not fit the program.
Is AI recommendation tracking software the same as a visibility dashboard?+
Not always. A dashboard can show mentions, position, sentiment, sources, or visibility over time. AI recommendation tracking software becomes more operational when it preserves the prompt and answer, identifies competitor wins and cited sources, recommends or generates a next move, and lets the team verify the result. Ask vendors to demonstrate that loop with your real buyer questions.
Which AI visibility platform is best for more prompts or engines?+
There is no universal winner because the unit differs. Otterly.AI publishes 15, 100, and 400 prompts on its public plans; Peec AI lists 50, 150, and 350 prompts with three selected models; Profound and Scrunch publish plan-dependent engine and prompt scope; Rankscale meters credits and answers; Goodie meters prompts, responses, and actions. Model prompts × engines × cadence and confirm add-ons before choosing.
How reliable are the prices in this comparison?+
They are a dated public snapshot checked August 6, 2026. Prices can change, and annual, monthly, credit, response, prompt, model, seat, add-on, and custom terms are not interchangeable. Use the linked first-party pricing pages to confirm the exact plan, billing cycle, taxes, usage limits, and enterprise scope before making a purchase decision.
Evidence trail
First-party sources checked
Pricing and product snapshot checked August 6, 2026 against public first-party pages. Monthly prices are shown where the vendor publishes them; annual prices are labeled. Prices exclude tax, add-ons, usage overages, and negotiated terms. “Custom” means custom—the guide does not turn contact-sales language into a guessed number.
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