Free AI SEO tool

Find the right schema.org type for any page.

Answer one question about what the page is, and get a recommended schema.org type, a short rationale, and the properties to include.

How to use this tool

  1. Select the option that best describes the page, such as a product, an article, or your organization's homepage.
  2. Review the recommended schema.org type or types shown in the result panel.
  3. Read the short rationale explaining why that type fits, especially when more than one type is genuinely plausible.
  4. Check the required or important properties listed for that type.
  5. Open the linked generator tool if one exists, or the schema.org reference page for types without a built-in generator.
  6. Add the resulting JSON-LD to the page and validate it before publishing.
What best describes this page?
Questions

Frequently asked questions

Useful context for applying this tool to your site.

Why does one option list two schema types?

Product and Service genuinely overlap: a tangible, purchasable item usually fits Product, while an ongoing offering like consulting fits Service better. Some pages legitimately need both types, so this tool lists both instead of forcing a single answer.

What if my page doesn't match any of the eight options well?

Pick the closest match and treat the recommendation as a starting point rather than a final answer. schema.org defines many more specific subtypes, and the linked reference page is the place to check for a closer fit.

Does selecting a type generate the JSON-LD for me?

For Organization, Article, and Product or Service, this tool links to a dedicated generator elsewhere on the site that builds the markup. For the other types, it links to the official schema.org reference page instead, since a generator for that type isn't built yet.

Are the listed properties the complete schema.org property list?

No. Each type supports many optional properties. This tool lists only the one or two properties that matter most for a usable entry, not an exhaustive reference.