Free AI SEO checklist

Work through the technical basics of AI readiness.

Use a practical checklist for llms.txt, robots.txt, structured data, and content structure. Your progress stays in this browser.

How to use this tool

Open each checklist category and read the help text under every item.
Tick a checkbox when that item is complete on your site.
Use the progress bar to see how many of the checklist items are complete.
Refresh the page to confirm your saved checklist state is restored.
Use the automatic site scan CTA when you want watchLLMs to check your site over time.

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llms.txt

You have an llms.txt file at your domain rootPublish it at https://yourdomain.com/llms.txt so it has a predictable home.llms.txt starts with one clear H1Use your product or site name as the only top-level heading.The H1 is followed by a blockquote summaryState what the site is and who it helps in one compact paragraph.Key pages have descriptive markdown linksUse labels such as 'API reference' instead of bare URLs.The file reflects your current docs, pricing, and support pagesUpdate links when information architecture changes.

robots.txt

robots.txt does not block GPTBot, ClaudeBot, or PerplexityBot unless intentionalReview agent-specific directives as well as broad User-agent: * rules.robots.txt includes a Sitemap directiveUse the canonical, absolute URL for your sitemap or sitemap index.robots.txt is available at the domain rootA file at /robots.txt applies only to that host, protocol, and port.Sensitive areas are protected with authentication, not only robots.txtRobots rules manage crawling and are not a security control.Recent robots.txt changes have been tested before publishingPaste the final file into a checker and verify each intended crawler result.

Structured data

Your homepage has Organization or WebSite JSON-LDDescribe the entity behind the site using supported schema.org types.Articles use Article or BlogPosting schema where applicableInclude the visible headline, author or publisher, and canonical page URL.Product or service pages use the most specific relevant schemaUse Product, Service, SoftwareApplication, or another type that matches visible content.FAQ content uses FAQPage schema where applicableOnly mark up questions and answers that visitors can read on the page.Structured data matches the page and has been validatedDo not add claims, ratings, or offers that are absent from visible page content.

Content structure

Each important page has one clear H1Make the H1 describe the page's primary answer or job.Key facts appear in the first two or three sentences of a sectionPut the direct answer before supporting detail or narrative.Long pages use descriptive H2 and H3 headingsHeadings should explain the topic so a reader can scan without guessing.Important claims cite a source or show first-party evidenceMake it easy for people and systems to verify your strongest statements.Products, people, and concepts use consistent namesAvoid switching between aliases for the same thing across core pages.

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Questions

Frequently asked questions

Useful context for applying this tool to your site.

Does this checklist scan my website?

No. It is a self-guided checklist and does not request your site. Your checked items are stored in localStorage in the browser you are using.

Is a complete checklist an AI visibility guarantee?

No. The checklist covers technical and content foundations, not an algorithmic ranking formula. AI answers also depend on relevance, source quality, model behavior, and the question a person asks.

Why include structured data in AI readiness?

Structured data helps systems understand the entities, articles, products, and questions represented on a page. It should match visible content and complement clear HTML structure rather than replace it.

What should I do after completing the checklist?

Keep the fundamentals current as the site changes, then measure how AI products actually describe and cite your brand. A recurring scan can surface changes that a one-time checklist cannot see.

Keep going

Generate llms.txt Check AI crawler access